White Paper · DE-YAN

Experiential Marketing Report 2026

10-page PDF. Includes methodology, findings, and the ERIC and ECPS frameworks for measuring your own experiential ROI.

• Format: PDF
• Fielded: April 2026
• Research Partner: Avasta
• Accreditation: The first experiential ROI study accredited by MASB.

In this paper you'll learn:

• The real reason buyers act fast after an experience (it's not just the swag).
• The exact number to bring into your next budget meeting to get the yes.
• Why your Instagram budget is underperforming and the easy fix that turns it around.
• How to make every dollar in your media plan work harder without spending more.
• The one stat that explains why your last activation outperformed the ad campaign.
• How to shrink your sales cycle from months to days.