Google · Android XR x Sphere · DE-YAN

Google partnered with DE-YAN to concept and develop a large-scale creative campaign for the launch of Android XR: an immersive takeover of the Las Vegas Sphere during CES.

DE-YAN developed the creative strategy, visual language, and narrative direction for Android XR's takeover of the Las Vegas Sphere throughout CES, working closely with Google's Events & Experiences team to deliver a custom 60-second animation. The team explored multiple creative territories to optimize performance for the Sphere’s unique format.

60 second Animation

1 week activation

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