Genesis wanted to launch its first-ever Electrified GV70 with a head-turning moment.

DE-YAN created a six-week outdoor experience on the High Line, just outside Genesis House, anchored by 3,000 feet of LED lighting that transformed the space into the city’s newest holiday lighting destination.

### Metrics
- **11,000** Daily Impressions
- **7M** Impressions
- **3,000 FT** LED Lighting