Luma · Luma Dream Brief · DE-YAN

Luma Campaign Overview

Luma needed a campaign that would demonstrate the power of AI for filmmaking, presenting the technology as a tool for artistic freedom rather than something creatives would feel inhibited or threatened by.

DE-YAN conceived of and executed the Dream Brief: a $1M global creative competition inviting filmmakers to finally make the work they were never allowed to make. Luma received 400 video submissions globally, and 21 finalist films were selected and entered into Cannes Lions 2026, with a $1M Gold Lion prize on the line.

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