# agentsite-static-version=34c88f90-6d63-4cce-a94c-b4ca98aec285
# de-yan.com

> AI-optimized mirror of de-yan.com containing 108 pages totalling 19,811 words of clean markdown content, structured data, and semantic HTML. Original source: https://de-yan.com. Last updated: 2026-11-11T18:27:41.523Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [DE-YAN — Global brand experience studio](/content/site-root.html): DE-YAN is a global brand experience studio. Strategy, design, creative technology, and production, built end-to-end and in-house for the most ambitious brands in the world. (463 words)

## Articles & Blog Posts

- [Omega · Omega · DE-YAN](/content/work/omega/index.html): Video installation for Omega Houston event. The installation was a three-step experience that simulated the take-off, flight to the moon, and landing. (50 words)
- [Executive Producer, Physical Production · Careers · DE-YAN](/content/careers/executive_producer_june26/index.html): We are looking for an Executive Producer, Physical Production who is responsible for overseeing all elements of projects related to experiential activations, brand environments, and live event production. The EP will oversee all agency projects pertaining to experiential, from concept through on-site execution. Client and project management are central to this position as the EP drives the project and process. This role ensures project goals align with the studio's objectives, manages budgets, resources, contracts, and vendors, and provides strategic guidance and mentorship to ensure successful project execution within timelines and quality standards.

This position will work collaboratively to streamline and optimize project delivery, work with senior leadership to help shape the department, and oversee production's day-to-day. This individual should be comfortable working in a fast paced, high volume, environment — including travel to and management of on-site builds and live events — and skilled in maintaining and continuously improving workflow efficiencies. Superior communication, problem solving skills, supportive management style, and ability to prioritize are a must. (726 words)
- [Terms and Conditions · DE-YAN](/content/legal/terms/index.html): The terms governing your access to and use of the de-yan.com website, including acceptable use, intellectual property, disclaimers, and governing law. (1,132 words)
- [Google · Google · DE-YAN](/content/work/google/index.html): Google's Sights of Sound is a touring interactive experience guided by Google Pixel 3. (18 words)
- [Hugo Boss · Hugo Boss · DE-YAN](/content/work/hugo-boss/index.html): Video installation for the Hugo Boss Fashion Show. (8 words)
- [Thinking · DE-YAN](/content/thinking/index.html): DE-YAN’s perspective on brand experience, culture, and how people connect with brands. (132 words)
- [grid/index.html](/content/grid/index.html) (114 words)
- [measurement/index.html](/content/measurement/index.html) (122 words)
- [Work · DE-YAN](/content/work/index.html): Selected case studies from DE-YAN — global brand experiences, activations, and installations across 18 countries. (300 words)
- [work/snap-summit/index.html](/content/work/snap-summit/index.html) (15 words)
- [Ma By Ma · Ma By Ma · DE-YAN](/content/work/ma-by-ma/index.html): Design of the MA BY MA girl. The new signature face graces store fronts and serves as key graphic of the collections. (90 words)
- [Apply · Careers · DE-YAN](/content/careers/apply/index.html): General application: for roles not listed, or if you're not sure where you fit. We read everything that comes in. (102 words)
- [Privacy Policy · DE-YAN](/content/legal/privacy/index.html): How DE-YAN collects, uses, and shares personal data through the de-yan.com website, the trackers we use, international transfers, and your privacy rights under GDPR and US state law. (1,450 words)
- [Measurement · DE-YAN](/content/measurement-full/index.html): Hyperion is DE-YAN’s measurement platform — real-time attribution, audience graph, generative creative routing, and post-experience commerce. Built in-house with the world’s largest brands. (304 words)
- [Louis Vuitton · Louis Vuitton X · DE-YAN](/content/work/louis-vuitton_lvx/index.html): Louis Vuitton X is an immersive journey through the House’s 160-year history of creative exchanges and artistic collaborations. A two floor exploration of Louis Vuitton’s ongoing dialogue between the past and the future, heritage and modernity, savoir-faire and innovation. (39 words)
- [Mouse Mate · Privacy Policy · DE-YAN](/content/mousemate/privacy/index.html): Privacy policy for Mouse Mate — what we collect, how we use it, your rights, and how to contact us. (907 words)
- [La Vita Vital · La Vita Vital · DE-YAN](/content/work/la-vita-vital/index.html): Creation of an updated visual identity for LA based jewelry brand La Vita Vital. (17 words)
- [Mouse Mate · Coming soon to iOS & Android · DE-YAN](/content/mousemate/index.html): Mouse Mate — a mobile game from DE-YAN, coming soon to iOS and Android. Join the notify list. (68 words)
- [Capabilities · DE-YAN](/content/capabilities/index.html): Six disciplines, one studio: Creative Strategy, Creative Tech, Experiential, Motion, Graphic Design, and Production Services — built end-to-end at DE-YAN. (870 words)
- [Senior Client Partner · Careers · DE-YAN](/content/careers/senior_client_partner_april26/index.html): Client Services at DE-YAN owns the full arc of the client relationship—its growth, sustainability, and success. Quality of work, quality of relationships, and quality of outcomes are non-negotiable.

The Senior Client Partner is a senior leadership role accountable for the studio's largest anchor accounts or a strategic multi-account portfolio, often spanning multiple regions or business units. As the most senior client-facing relationship lead outside of the VP, you set the standard for what great looks like across every touchpoint — and you're looked to by other Client Partners as a model for how the role should be done.

Day-to-day, the Senior Client Partner leads a team of Client Partners, Client Managers, Client Directors, and Client Coordinators, while working in close partnership with producers and project managers to keep work moving at the highest level. Reporting to the VP of Client Services, you carry direct responsibility for the studio's largest net revenue targets, profitability, and the kind of client satisfaction that turns engagements into long-term, multi-year partnerships. You also play a key role in shaping Client Services strategy and mentoring the next generation of account leadership. (657 words)
- [Cos · Cos · DE-YAN](/content/work/cos/index.html): COS’s collaboration with New York’s Solomon R. Guggenheim Museum was celebrated through the museum’s major retrospective of Canadian American minimalist painter Agnes Martin (1912–2004), which the brand sponsored. For the occasion, COS hosted a dinner set within the iconic museum rotunda. (41 words)
- [Creative Producer · Careers · DE-YAN](/content/careers/producer_creative_june26/index.html): We're looking for a Creative Producer who loves getting into the details of a creative idea and helping it become the best version of itself. You're the central hub for both clients and the DE-YAN team — someone who anticipates what's needed before it's asked, keeps the creative process moving with real momentum, and always has a clear view across every moving part, from first concept to final polish.

You'll take full ownership of creative projects from first idea to final delivery, shaping how concepts develop and holding the work to a high creative standard while keeping it on budget and on time. This role is built for someone who operates with real autonomy, partners closely with creative and strategy teams to push ideas further, and helps shape and sharpen how we run projects along the way. (390 words)
- [News · DE-YAN](/content/news/index.html): Press coverage and conversations about DE-YAN — recent mentions in trade and culture publications. (682 words)
- [Privacy Policy · Prism Break · DE-YAN](/content/privacy-policy/index.html): Privacy policy for DE-YAN's Prism Break VR game on Meta Quest — what data we collect, how we use it, and your rights under GDPR + CCPA. (658 words)
- [Snap Inc. · Snap x Vogue · DE-YAN](/content/work/snap-x-vogue/index.html): An AR fashion exhibition curated by Edward Enninful OBE — eight designer rooms with bespoke Snapchat lenses, debuting at Cannes and London Fashion Week. (95 words)
- [Meta · Meta Beach · DE-YAN](/content/work/meta-beach/index.html): Every activation across Meta Beach at Cannes Lions — a physical world demonstrating the full breadth of Meta's AI and hardware products. (172 words)
- [Mac Cosmetic Summer · Mac Cosmetic Summer · DE-YAN](/content/work/mac-cosmetic-summer/index.html): MAC COSMETICS. Concept and Art Direction for the Summer 2014 Maczine issue. The issues theme is water which goes through the entire magazine. The cover has 3D foil stamped water splashes. All pages follow a specific grid. (47 words)
- [Client Director · Careers · DE-YAN](/content/careers/client_director_executive_producer_june26/index.html): DE-YAN is seeking a Client Director / Senior Producer hybrid to lead client relationships while driving the execution of ambitious, culture-shaping creative work across experiential, creative technology, motion, content, and integrated campaigns.

This role sits at the intersection of client strategy, creative partnership, and production leadership — ideal for someone who is equally comfortable interfacing to executive clients, shaping scopes and growth opportunities, and leading multidisciplinary teams through complex productions from concept to launch.

The ideal candidate understands how to balance creative ambition with operational precision, bringing a deep knowledge of luxury, fashion, beauty, lifestyle, entertainment, and technology brands.
 (648 words)
- [Saks · Saks · DE-YAN](/content/work/saks/index.html): Saks Fifth Avenue Store Opening. An interactive light Installation with multiple touch points. (13 words)
- [Saks Townhouse · Saks Townhouse · DE-YAN](/content/work/saks-townhouse/index.html): Saks Townhouse experiential design featuring themed rooms. (39 words)
- [Lemme · Lemme Brand Identity · DE-YAN](/content/work/lemme/index.html): Lemme introduce you to a new line of vitamin and botanical supplements created to become a divine part of your everyday life. After giving birth to her first son, Kourtney Kardashian became extremely aware of the importance of nutrition. Since then, her wellness journey has continued to grow. The line features Lemme Chill, Lemme Focus, Lemme Matcha, Lemme Debloat, Lemme Sleep, Lemme Purr, Lemme Fall In Love Tincture and Lemme Sea Tincture.

As their design partner, DE-YAN was responsible for developing the strategy, 360 branding, packaging design, content and creative direction. Unlike traditional supplement lines, we were determined to create products that made daily consumption fun. Lemme’s design language takes on a playful approach, and is full of color, incorporating hand-drawn illustrations, custom icons, and CGI. The Lemme bottle— inspired by vintage candy jars—was designed to stand out, on shelves and at home. The design features an embossed spiral lid mirroring the surface of our gummy, a tiered lilac waterfall neck, and die-cut label with custom letter illustrations. Each of the supplement bottles is made of 100% post-consumer recycled plastic, meaning no virgin plastic is sourced in their creation. The custom mailers and shipping boxes were also designed to be 100% recyclable, biodegradable, compostable, and made with FSC-certified paper.

Lemme nourish your body, feed your soul, and raise your vibe. (116 words)
- [Creative Director, Experiential · Careers · DE-YAN](/content/careers/creative_director_experiential_june26/index.html): As Creative Director, Experiential, you operate at the intersection of big concept and precise craft — bringing the strategic clarity to lead senior client relationships and the creative authority to direct large-scale experiential work across global teams and markets. This role carries significant responsibility, including leading some of the world's most complex and high-profile global tentpole events, where creative excellence and flawless execution are non-negotiable. At this level, the work and the people who make it are equally your responsibility.

You will serve as the creative lead on complex, high-profile clients, directing large-scale experiential projects across markets and disciplines — from strategic concept through to precision execution. You are a compelling presenter and natural storyteller, with the ability to walk a room through a creative vision with confidence, clarity, and conviction. You bring creative strategy into everything you do, connecting audience insight, brand ambition, and bold creative expression into a cohesive vision. You know how to scale a creative team without losing what makes it good, how to grow talent without losing momentum, and how to hold a creative vision together across time zones, disciplines, and competing pressures. (570 words)
- [Louis Vuitton · Louis Vuitton Photo Booth · DE-YAN](/content/work/louis-vuitton-photo-booth/index.html): Louis Vuitton Photo booth designed by DE-YAN. (29 words)
- [White Paper · DE-YAN](/content/whitepaper/index.html): Dollar for dollar, experiential marketing outperforms every other channel in your budget. The industry’s largest verified independent study on how experiences change the way people buy. (122 words)
- [Careers · DE-YAN](/content/careers/index.html): Senior creative work, no layers, no committees. Open roles at DE-YAN. (83 words)
- [L'Officiel · L'Officiel · DE-YAN](/content/work/loffiel-deyan-shooting-setdesign/index.html): Cover Shoot with model of the year Stella Maxwell for L'Officiel. Photographer: Rowan Papier, Art Direction: Dejan Jovanovic, Stylist: Christopher Maul, Hair Stylist: Quentin Barnette, Make Up Artist: Tatyana Makanrova. (35 words)
- [Creative Strategist – Entertainment & Live Experiences  · Careers · DE-YAN](/content/careers/creative-strategist/index.html): DE-YAN is looking for a Creative Strategist with a strong background in entertainment, live shows, and content development to help reimagine the traditional entertainment presentation format.

This role sits at the intersection of creative strategy, entertainment, and live show development. We're looking for someone who understands how to build compelling, content-driven stage experiences, from narrative development and show programming to talent integration and live storytelling.

The ideal candidate brings a strong understanding of entertainment formats, broadcast productions, and large-scale presentations, with the ability to challenge conventions and introduce fresh, unexpected ideas. (410 words)
- [KidSuper · KidSuper Flagship · DE-YAN](/content/work/kidsuper/index.html): KidSuper needed a store that encompassed founder Colm Dillane’s entire creative universe—a physical embodiment of his brand that functioned both as a flagship and community hub.  (117 words)
- [Google · Google · DE-YAN](/content/work/google-packaging/index.html): Packaging Design by DE-YAN, in collaboration with MATTE Projects. (9 words)
- [Uniqlo Holiday · Uniqlo Holiday · DE-YAN](/content/work/uniqlo-holiday/index.html): Concept and Design for the 2015 Uniqlo holiday installation.

EXPERIENTIAL DESIGN: DE-YAN PRODUCTION: NEW YORK TOKYO (18 words)
- [Producer, Experiential · Careers · DE-YAN](/content/careers/producer_experiential_june26/index.html): We're looking for an Experiential Producer who thrives on turning ambitious creative concepts into real, physical experiences. You're the central hub for both clients and the DE-YAN team — someone who anticipates what's needed before it's asked, keeps builds and installs moving with real momentum, and always has a clear view across every moving part, from design intent to what's happening on-site.

You'll take full ownership of experiential projects from first idea through fabrication, install, and live execution — holding the work to a high standard while keeping it on budget, on schedule, and structurally sound. This role is built for someone who's as comfortable on a job site as they are in a client meeting, operates with real autonomy, and helps shape how we plan and run physical productions. (417 words)
- [Lululemon · Lululemon · DE-YAN](/content/work/lululemon/index.html): The SWEATBOX a month-long pop-up for Lululemon. The mirror truck will be popping up on different run routes throughout NYC, giving the audience the chance to test-run the latest running gear. (35 words)
- [PepsiCo · Izze · DE-YAN](/content/work/izze/index.html): IZZE Fusions launch event. (75 words)
- [Tommy Hilfiger · Icons of Tomorrow · DE-YAN](/content/work/tommy-hilfiger/index.html): Celebration of the ICONS OF TOMORROW collection featuring a three-story high water projection. Guests were invited to become part of a digital installation surrounding the runway projection. An immersive multi-touchpoint event. (90 words)
- [La Mer · Miracle Broth · DE-YAN](/content/work/la-mer-lab/index.html): La Mer needed an experience for the World Congress of Dermatology in Singapore that could make the science behind Miracle Broth feel as credible to dermatologists as it does desirable to consumers, while preserving the brand’s sense of wonder.
 (170 words)
- [F Tech · F Tech · DE-YAN](/content/work/f-tech/index.html): Imported from legacy site. (53 words)
- [FIFA · World Cup Halftime Show · DE-YAN](/content/work/world-cup-halftime-show/index.html): FIFA needed a visual identity for the first-ever World Cup Final Halftime Show, a live broadcast of unprecedented scale staged in front of 80,000 fans and over 1.5 billion viewers worldwide. (267 words)
- [Chobani Truck · Chobani Truck · DE-YAN](/content/work/chobani-truck/index.html): Custom Truck for Chobani. Modular door design that allows for versatile function. (12 words)
- [Gym · Gym · DE-YAN](/content/work/gym/index.html): Imported from legacy site. (24 words)
- [Victoria's Secret · Victoria's Secret Fashion Show · DE-YAN](/content/work/victoria-secret/index.html): Creative direction, stage design, and visual content for The Tour — a modular stage environment for Victoria's Secret's fashion show relaunch. (63 words)
- [De Anima · De Anima · DE-YAN](/content/work/de-anima/index.html): Set in the future, ‘De Anima’ focuses on the senses of two individuals living in a metropolitan city. With the use of the Samsung Gear VR, they are able to explore a connection with nature and immerse themselves in a new world. (42 words)
- [Motion Designer, 2D · Careers · DE-YAN](/content/careers/motion_designer_brazil_june2026/index.html): We’re seeking a highly creative Motion Designer specializing in 2D Motion Graphics. In order for you to thrive and succeed in this role, it’s essential for you to be both detail-oriented and eager to push limits with creative projects. Being open to experimental work, storytelling and an editorial aesthetic is an absolute must. We believe in trust and responsibility—you should be used to managing your own projects, and be able to work autonomously to create, contribute to and finish tasks on your own and with the studio team. (301 words)
- [Art Director, Experiential · Careers · DE-YAN](/content/careers/art_director_experiential_june26/index.html): As Art Director, Experiential at DE-YAN, you know how to turn a big, vague idea into a room people actually remember walking into. Spatial design, interactive storytelling, brand activations — that's your world.

You'll split your time between getting your hands dirty on the creative work itself and partnering with the creative and production teams that bring it to life, steering projects from first sketch to opening night, and working directly with clients to make sure what lands is worth the hype. You'll report to the Creative Director (Experiential) and collaborate with creative teams across DE-YAN's global network on work that doesn't look like anything else out there.
 (409 words)
- [Buick · Buick · DE-YAN](/content/work/buick/index.html): The Buick 24 Hour Happiness Test Drive. Concept: color therapy uses different colors that are said to affect us in different ways. For this event we have paired each of our happiness test drive experiences with a different color and a different Buick vehicle. (44 words)
- [DearMax · DearMax Brand Identity · DE-YAN](/content/work/dearmax/index.html): DearMax needed an identity that could challenge heritage cashmere houses while maintaining its mission of personalization, philanthropy, and sustainability. (58 words)
- [Epiphyllum · Epiphyllum · DE-YAN](/content/work/epiphyllum/index.html): Video for Modern Weekly China. (161 words)
- [Cos Product · Cos Product · DE-YAN](/content/work/cos-product/index.html): Product design for COS. Custom Food cart and trays for U.S wide COS store openings.

CONCEPT & DESIGN: DE-YAN PRODUCTION: JN production

INDUSTRIAL DESIGN & RENDERING: Nikola Denic (28 words)
- [Thakoon · Thakoon · DE-YAN](/content/work/thakoon/index.html): THAKOON Fashion Presentation. (14 words)
- [A. Human · A. Human · DE-YAN](/content/work/a-human/index.html): A. Human is an immersive experience - a fashion showroom where clothes have been replaced with body modifications.

EXPERIENTIAL & MOTION DESIGN: DE-YAN FOUNDER/CREATIVE DIRECTION: SIMON HUCK PRODUCTION: GHOST (31 words)
- [Meta · Meta Connect · DE-YAN](/content/work/meta-connect/index.html): The full experiential build across Meta's MPK22 campus for Connect 2025 — every product experience designed to feel like a coherent world. (135 words)
- [Alicia Keys · Alicia Keys Munich Show · DE-YAN](/content/work/alicia-keys-munich/index.html): A private Alicia Keys concert experience in Munich for American Express Centurion. Organic sand dunes encompassed the stage surrounded by large LED walls. Alicia triggered interactive graphics on the panoramic screens each time she approached the piano, synchronizing the surrounding visualizations with her motion as she performed. (54 words)
- [Louis Vuitton · Louis Vuitton X · DE-YAN](/content/work/louis-vuitton-lvx/index.html): Louis Vuitton X is an immersive journey through the House’s 160-year history of creative exchanges and artistic collaborations. A two floor exploration of Louis Vuitton’s ongoing dialogue between the past and the future, heritage and modernity, savoir-faire and innovation. (125 words)
- [Nicopanda · Nicopanda · DE-YAN](/content/work/nicopanda/index.html): A brand identity and visual system for Nicopanda — bold enough to own a room, flexible enough to travel across global pop-up retail. (89 words)
- [Chaumet · Chaumet · DE-YAN](/content/work/chaumet/index.html): Les Mondes de Chaumet, Trésors d'Afrique. (53 words)
- [Edelweiss · Edelweiss · DE-YAN](/content/work/edelweiss/index.html): Creation of a unique and sophisticated visual identity for swiss based fashion boutique Edelweiss. (15 words)
- [YouTube · Brandcast 2023 · DE-YAN](/content/work/brandcast-2023/index.html): YouTube’s Annual Upfront presentation, Brandcast 2023.
Creative Direction, Scenic Design, and Motion Graphics.
With performances by Doja Cat and Jacob Collier. (39 words)
- [Asics · Asics · DE-YAN](/content/work/asics/index.html): Experiential and motion design for ASICS. (30 words)
- [Luma · Luma Dream Brief · DE-YAN](/content/work/luma/index.html): Luma needed a campaign that would demonstrate the power of AI for filmmaking, presenting the technology as a tool for artistic freedom rather than something creatives would feel inhibited or threatened by.  (105 words)
- [Samsung · Samsung YOUniverse · DE-YAN](/content/work/samsung/index.html): A global Samsung Galaxy campaign — all CGI and video production, in partnership with Ogilvy. (144 words)
- [Puma · Puma Nitro Lab · DE-YAN](/content/work/puma-nitro-lab/index.html): For one night in Los Angeles, Puma opened the Nitro Lab to reveal the Ultra Nitro 7 sneaker. DE-YAN built and designed a charged red lab as a journey through distinct zones. Guests started in a locker-room-style corridor which led to a timeline wall tracing the evolution of Nitro. At the center sat a custom-engineered hero capsule, a suspended industrial chamber set against a full LED wall that unpacked the boot’s construction live. Concrete plinths and frosted display cases previewed upcoming products, while a DJ booth rounded out the space.  (118 words)
- [Meta · Meta Lab · DE-YAN](/content/work/meta-lab/index.html): Meta's first retail presence, designed around culture, community, and customization — a retail environment and longitudinal behavioral study running simultaneously. (233 words)
- [Puma · Puma World Cup · DE-YAN](/content/work/puma/index.html): A World Cup kit reveal reimagined as a free block party across three NYC boroughs, celebrating eleven nations through diasporic communities. (158 words)
- [Hunter · Hunter · DE-YAN](/content/work/hunter/index.html): Art Direction for Sam Scott Schiavo's Book "HUNTER". The model Hunter was photographed over a period of 15 years. A book that captures the development from both the model and photographer. (31 words)
- [Versace · Versace Shanghai · DE-YAN](/content/work/versace/index.html): A coral reef-inspired 3D-printed pop-up for Versace's Cruise Capsule Collection in Shanghai — designed to be sunk into the ocean afterward to support reef regrowth. (66 words)
- [Adidas · Adidas · DE-YAN](/content/work/adidas/index.html): Adidas event experiential and motion content design. (24 words)
- [Google · Google I/O · DE-YAN](/content/work/googleio/index.html): Google needed an I/O keynote stage that elevated their AI announcements without overshadowing the product story. Cinematic, but not theatrical. (90 words)
- [Riot Games · League Of Legends · DE-YAN](/content/work/league-of-legends/index.html): DE-YAN designed the stage and visual experience for the 2024 League of Legends World Championship Final at The O2 Arena in London. The production featured a dynamic LED stage, immersive motion graphics, and a live performance by Linkin Park. (89 words)
- [Genesis · Magma · DE-YAN](/content/work/genesis/index.html): An immersive light installation on New York’s High Line, revealing the all-new electric GENESIS GV70. Every 15 minutes, tens of thousands of light dots worked together to create a captivating light show, which culminated in a grand finale at the end of each day.

In partnership with WORKSHOP (54 words)
- [NBA · NBA 2K Royal Court · DE-YAN](/content/work/nba/index.html): A 25,000 sq ft modular activation for NBA All-Star Weekend, designed to travel internationally on a five-day rebuild cycle. (81 words)
- [Google · Google Marketing Live · DE-YAN](/content/work/google-marketing-live/index.html): Google needed their biggest marketing conference to feel like an enticing event rather than a tradition convention. (63 words)
- [Dior · Dior x Guggenheim · DE-YAN](/content/work/guggenheim-x-dior/index.html): Projection mapping for the Guggenheim x Dior Gala celebrating the work of artist Alex Katz. In partnership with Bureau Betak. (43 words)
- [By Far · By Far Retail  · DE-YAN](/content/work/byfar/index.html): Development of BY FAR’s physical identity and style guide, which informed our architectural design of LA, Shanghai, and Beijing flagships. Design and production of pop-ups in Selfridges London, Galeries Lafayette Paris, KaDeWe Berlin, and seasonal Showrooms in Paris. (111 words)
- [Uniqlo · Uniqlo Disney Springs · DE-YAN](/content/work/uniqlo/index.html): Japanese-themed experiential installations for Uniqlo's Disney Springs store opening at Walt Disney World. (88 words)
- [Big Face · Big Face Coffee Shop · DE-YAN](/content/work/bigface/index.html): Jimmy Butler’s Big Face Coffee had cultural heat but no physical world to match. (90 words)
- [Snap Inc. · Snap x Disney · DE-YAN](/content/work/snap-x-disney/index.html): To celebrate Snap’s expanding partnership with Disney, DE-YAN was tasked with bringing five Disney IP worlds to life. (109 words)
- [Fenty Skin · Fenty Skin Party · DE-YAN](/content/work/fenty-skin/index.html): A Webby Award-winning virtual house party for the launch of Fenty Skin. AI bartenders, a live DJ dancefloor, and surprise celebrity appearances—all online. (93 words)
- [Dior · Dior Runway · DE-YAN](/content/work/dior/index.html): Video installation for the Dior Fashion Show.

VIDEO INSTALLATION: DE-YAN  PRODUCTION: BUREAU BETAK (55 words)
- [Samsung Unfold · Samsung Unfold · DE-YAN](/content/work/samsung-unfold/index.html): Galaxy Z Fold3 | Flip3 5G launch video. (55 words)
- [Brooke Candy · Brooke Candy · DE-YAN](/content/work/brooke-candy/index.html): Music video for "XXXTC" by Brooke Candy featuring Charli XCX and Malibu Miitch, from her album SEXORCISM. (21 words)
- [Louis Vuitton · LV Beauté · DE-YAN](/content/work/louis-vuitton-beaute/index.html): Interactive technology experiences for Louis Vuitton's inaugural beauty pop-up under Dame Pat McGrath at 104 Prince Street, SoHo. (94 words)
- [Ferragamo · Ferragamo SoHo Flagship · DE-YAN](/content/work/ferragamo/index.html): The entire experience was a sequenced journey beginning with the holographic customizer, where shoes were made-to-order, initiated and customized in a variety of colorways. Guests then created and edited their own unique NFT In collaboration with digital artist SHXPIR. This NFT became the backdrop of a fashion-editorial video where guests could share their shoes on social media. The interactive mirrored video booth created a unique NFT video experience that allowed guest to mint their art work and own a limited edition NFT. (99 words)
- [Tianren Shanshui Park · MC Waltz · DE-YAN](/content/work/mc-waltz/index.html): Creative direction and design for 20 permanent installations across Tianren Shanshui Park, anchored in two parallel mythologies: Wuxia World and Fairy Tale. (96 words)
- [Louis Vuitton · Louis Vuitton X NBA · DE-YAN](/content/work/louis-vuitton-x-nba/index.html): To launch Louis Vuitton’s first collaboration with the NBA, a full take-over of Madison Square Garden hosted a virtual shopping experience. Custom digital content filled the parameter LED and overhead screens at MSG, tying in the set design and decor. A full 3D scan of the Garden, product photography and 360 VR cameras were used to create this virtual launch. (106 words)
- [Google · Android XR x Sphere · DE-YAN](/content/work/android-xr/index.html): Google partnered with DE-YAN to concept and develop a large-scale creative campaign for the launch of Android XR: an immersive takeover of the Las Vegas Sphere during CES. (94 words)
- [Louis Vuitton · Volez, Voguez, Voyagez · DE-YAN](/content/work/volez-voguez-voyagez/index.html): Louis Vuitton event design.

SET & EXPERIENTIAL DESIGN: DE-YAN  PRODUCTION: KCD (107 words)
- [American Express · Alicia Keys · DE-YAN](/content/work/alicia-keys/index.html): A private Alicia Keys concert experience. A custom 40'x40'x40' light installation with a center floating LED cube. (54 words)
- [Moncler Genius · Moncler Genius · DE-YAN](/content/work/moncler-genius/index.html): Motion design for MondoGenius — a live digital platform spanning five cities, putting eleven designer collections in front of a global audience in a single immersive event. (74 words)
- [Travis Scott · SNL x Travis Scott · DE-YAN](/content/work/snl-travis-scott/index.html): Stage visuals and motion graphics for Travis Scott's SNL return — two distinct visual worlds for "My Eyes" and "Fe!n." (80 words)
- [Louis Vuitton · Virgil Abloh Tribute · DE-YAN](/content/work/virgil-memorial-show/index.html): A tribute installation honoring Virgil Abloh’s working process and influence, designed in collaboration with the estate as a working studio, not a retrospective. (68 words)
- [House of Hype · House of Hype · DE-YAN](/content/work/hyperspace/index.html): House of Hype needed a permanent gaming and entertainment destination for the Middle East. (76 words)
- [YouTube · Youtube Brandcast · DE-YAN](/content/work/youtube-brandcast/index.html): Google E&E needed one studio to take on Brandcast, YouTube’s most important annual pitch to advertisers. (350 words)
- [What is a Brand Experience Studio? (And why the difference matters for your brand) · DE-YAN](/content/thinking/what-is-a-brand-experience-studio/index.html): A definition for the category, why it now exists as a category, and how it differs from the agency, the production company, and the design firm. (388 words, 2026-04-22)
- [The Proof: Why Experiential Marketing Outperforms Every Other Channel · DE-YAN](/content/thinking/the-proof-experiential-marketing-outperforms/index.html): A short summary of the Avasta study findings — what was studied, what it shows, and why it should change how you allocate brand investment. (172 words, 2026-04-08)
- [The Last 10%: Why the Best Brand Experiences Aren’t Built, They’re Calibrated · DE-YAN](/content/thinking/the-last-ten-percent/index.html): A look inside DE-YAN’s production discipline — and what separates a competent activation from one that produces real cultural lift. (316 words, 2026-03-18)

## About Pages

- [Contact · DE-YAN](/content/contact/index.html): Tell us about what you’re building. Five offices, one studio. (55 words)
- [About · DE-YAN](/content/about/index.html): A multidisciplinary brand experience studio with offices across North America, Latin America, and Europe. Strategy through production, end-to-end, in-house. (870 words)
- [Mouse Mate · Contact · DE-YAN](/content/mousemate/contact/index.html): Get in touch about Mouse Mate, the mobile game from DE-YAN. (79 words)

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